Blog Review : “Augmented Reality Meets Home Entertainment”

Posted on February 15, 2010. Filed under: Blog Review | Tags: , , , , , , , , , |

Please have a look at this article : Home Media Magazine
Three of the fourth quarter’s biggest DVD and Blu-ray Disc releases featured a bonus that can’t be found on the discs, but only on the packaging. And the company behind it is hoping they won’t be the last in home entertainment to [...]

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Marrying The Marketing to The Product, Total Immersion Brings Augmented Reality to Marquee Home Entertainment Releases

Posted on January 20, 2010. Filed under: Press Release | Tags: , , , , , , , , |

AR Gives Movie Buffs Reason for a Double Take – And Marks Company’s First Music Industry Campaign, for Universal

LOS ANGELES (January 20, 2010) – In what may herald a new benchmark in entertainment marketing, augmented reality is beginning to transform the way key brand assets of hot film and music properties – performers, characters, scenes, [...]

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Total Immersion awarded as Best Web Based Augmented Reality Demo by Augmented Planet

Posted on December 24, 2009. Filed under: Fun Stuff, Press Release | Tags: |

Augmented Planet today announced the winners of the 2009 Readers Choice Awards. This is the first year of the awards which have been designed for real users to vote on exemplary augmented reality solutions across both mobile and the web.
Total Immersion has been awarded by Augmented Planet Readers Choices Awards as Best Web Based Augmented [...]

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Video Release of Augmented Reality Bonus on Gi Joe The Rise of Cobra DVD

Posted on December 7, 2009. Filed under: Consumer products, New Projects | Tags: , , , , , |

For the last release of G.I. Joe: The Rise of Cobra Special Edition and Blu-ray Edition DVD, use your DVD as a special trigger for Augmented Reality Combat Experience. This exclusive AR Experience is first time used as part of a bonus in a DVD.

Credit : PPC Group

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DVD : Augmented Reality considered features as bonus for G.I. Joe: The Rise of Cobra Special Edition and Blu-ray Edition

Posted on November 9, 2009. Filed under: Consumer products, New Projects | Tags: , , , , , , |

For the last release of G.I. Joe: The Rise of Cobra Special Edition and Blu-ray Edition DVD, use your DVD as a special trigger for Augmented Reality Combat Experience. This exclusive AR Experience is first time used as part of a bonus in a DVD.

Have a look to the video trailer here.
Experience here. (DVD is [...]

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Expert Review :Eric Gehl, COO “User stats prove growing consumer demand for augmented reality”

Posted on October 23, 2009. Filed under: Expert Review | Tags: , , , , , |

User statistics published this week are proof of the growing impact of augmented reality (AR) marketing on consumers, according to market leading specialists, Total Immersion.
The figures, compiled from AR website campaigns for Paramount Picture films Star Trek and  Transformers, show that the experiences generated ‘hundreds of thousands of visitors’ during the first launch week alone, [...]

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Entertainment : Official launch of Transformers 2 DVD with Optimus Experience

Posted on October 20, 2009. Filed under: New Projects, Online Marketing | Tags: , , , , |

PPC unveils new Augmented Reality Experience for the launch of Transformer 2 DVD. This experience is available only on the TF2 2-disc DVD & Blu-ray!
Video here !
Experience here !

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Fun Stuff : Transformers 2, after Harry Potter : Catimus Prime !

Posted on September 16, 2009. Filed under: Fun Stuff | Tags: , , , |

Source
Please find an extract from this blog article : We Are Autobots Best Augmented Reality so far
“The facial recognition software is so powerful that it recognizes print faces LOL, early today I was with my COO exploring the site and it occurred to him try to make the software detect a printed face we have [...]

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Total Immersion bring ‘space age’ marketing to the UK

Posted on July 9, 2009. Filed under: Press Release | Tags: , , , , , |

GLOBAL leaders in augmented reality, Total Immersion, are taking the marketing world by storm after kick-starting their UK operation with a series of groundbreaking launch campaigns.
The software company, which specialises in blurring the real and virtual worlds to create new consumer experiences,  has been working with several big brand names since opening in the UK [...]

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Digital Marketing : We Are Autobots.com launched to promote Transformers 2 Revenge Of The Fallen

Posted on July 1, 2009. Filed under: New Projects, Online Marketing | Tags: , , , , , |

To promote Transformers: Revenge of the Fallen, Paramount Pictures International has created an augmented reality website which allows you to wear a virtual Optimus Prime mask.
It’s pretty easy to set up if you already have a web camera attached to your computer setup. The Optimus Mask requires no extra set-up. The website recognizes your face [...]

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