Posted on September 1, 2010 by Total Immersion
Skullcandy today launched a first in the headphone space and something never before seen in the Action Sports world, debuting a virtual dressing room for their Roc Nation Aviator headphone. By downloading a simple plugin, and accessing the users webcam, the Skullcandy Virtual Room tracks the users eyes and displays live footage wearing a 3-D [...]
Filed under: New Projects, Online Marketing | Tagged: Augmented Reality, Online Marketing, Interactive Experience, Brand Experience, Skullcandy, Virtual Trying, Headphones | Leave a Comment »
Posted on August 30, 2010 by Total Immersion
Total Immersion and its partner in Saudi Arabia Magna teamed up to create the first Advergame on Facebook featuring for the first time hand tracking for the last campaign of L’Usine : Tasbeera Man. L’Usine employs over 1500 people and serves almost 70 percent of all stores and retail chains in Saudi Arabia. L’usine currently [...]
Filed under: New Projects, Online Marketing | Tagged: Augmented Reality, Advergaming, Partners in action, Online Marketing, Viral Campaign, L'Usine, Magna | Leave a Comment »
Posted on August 19, 2010 by Total Immersion
Mariah Carey’s illustrator J. David McKenney takes you through the augmented reality on lollipopbling.com using the advertisement he created for Mariah’s new line of perfumes Lollipop Bling. Mariah Carey’s Lollipop Bling Augmented Reality Tour. The AR, powered by our D’Fusion software, was created by Total Immersion in conjunction with Click 3X for Elizabeth Arden.
Filed under: New Projects, Online Marketing | Tagged: Augmented Reality, Total Immersion, D'Fusion @Home®, Online Marketing, Brand Experience, Lollipop Bling | Leave a Comment »
Posted on August 12, 2010 by Total Immersion
Total Immersion’s Indonesian partner AR&Co presented a cross media campaign for new Toyota Yaris in Indonesia. This campaign featured interactive kiosk in 18th Indonesia International Motor Show and AR advertising on Kompass newspaper. Augmented Reality & Co (AR&Co) is the first and leading markerless augmented reality company in South East Asia. Based in Jakarta (Indonesia), [...]
Filed under: New Projects, Online Marketing | Tagged: Digital Kiosk, Augmented Reality, D'Fusion @Home®, D'Fusion® Pro, Event, Partners in action, Online Marketing, AugmentedReality&Co, Digital Marketing, Total Immersion HK | Leave a Comment »
Posted on August 11, 2010 by Total Immersion
Total Immersion’s partner in Poland Adv.pl unveiled a interactive brochure experience for the launch of the new Volvo S60.
Filed under: New Projects, Online Marketing | Tagged: Augmented Reality, Total Immersion, D'Fusion @Home®, Partners in action, Online Marketing, Interactive Experience, Brand Experience, Digital Marketing, Adv.pl, Volvo, Volvo S60 | Leave a Comment »
Posted on August 10, 2010 by Total Immersion
Have a look at Brand-e.biz article : Big brands embrace AR, but at what cost? Asks Scott Lester* 3D video of a laptop emerging from a piece of paper or a mobile phone enabling you to ‘fly’ as a character from Iron Man 2 – augmented reality is a technology that is starting to change [...]
Filed under: Blog Review | Tagged: Augmented Reality, Total Immersion, Partners in action, Online Marketing | Leave a Comment »
Posted on August 4, 2010 by Total Immersion
As part of LG’s multi-platform marketing campaign, Total Immersion teamed with LG Mobile Phones, Alcone Marketing, Marvel Studios and Paramount for an integrated digital promotion around Iron Man 2.
Filed under: New Projects, Online Marketing | Tagged: Augmented Reality, D'Fusion @Home®, Online Marketing, Interactive Experience, Brand Experience, Total Immersion US, LG, Iron Man 2, Alcone Marketing | 4 Comments »
Posted on July 30, 2010 by Total Immersion
Consumers who purchase LG Ally can download the Augmented Reality app, featuring exclusive Iron Man 2 content, at www.lgim2.com or by texting 95173 from their mobile phone. Present throughout “Iron Man 2,” LG Ally allows users to explore and experience Augmented Reality. A touch screen handset featuring a full slide out QWERTY keyboard, the Ally [...]
Filed under: Mobile, New Projects, Online Marketing | Tagged: Augmented Reality, Online Marketing, D'Fusion® Mobile, Total Immersion US, Markerless Tracking, LG, Marvel, Iron Man 2, LG Ally | 1 Comment »
Posted on July 26, 2010 by Total Immersion
You can Experience Virtual Suzi experience here. Total Immersion’s UK sales director, Myles Peyton said “…This is the first true cross media AR campaign, where an advert in T3 magazine (pg 118 in the August edition) encourages readers to get their own virtual suzi in their hand. This AR experience is then continued outdoor at [...]
Filed under: New Projects, Online Marketing | Tagged: Augmented Reality, Partners in action, Online Marketing | Leave a Comment »
Posted on July 23, 2010 by Total Immersion
Z-Card, the firm behind the eponymous pocket media folding card, has launched a range of products using Augmented Reality (AR) and 2D barcodes. “AR and 2D codes more than bridge the gap between print and digital – they offer a synergy with measurability and interactivity,” said Z-Card managing director Liz Love. “Print and digital together [...]
Filed under: Press Release | Tagged: Augmented Reality, D'Fusion @Home®, Interactive Experience, Online Marketing, Partners in action, Total Immersion UK, Z-Card | Leave a Comment »
