Renault’s Cross-Media Augmented Reality Experience
French Car Manufacturer, Renault unveiled European Cross-Media Augmented Reality Experience for the official launch of its two last convertible cars “New Renault Mégane Coupé-Cabriolet ” and “Renault Wind”.
Photos : Olivier Martin-Gambier
Last 4th March, the Augmented Reality Experience was released in 3 locations at the same time:
- In kiosks featured on Renault’s booth at 80th International Motor Show & [...]
Mazda2 Online Augmented Reality Experience 100% pure Zoom-Zoom
Tap into 100% pure Zoom-Zoom. Concentrated. Introducing the all-new 2011 MAZDA2. Go to MazdaUSA.com/MAZDA2 for all the latest news & updates leading up to its launch Summer 2010. Augment your reality by downloading your own can. Use your web cam to view all your favorite MAZDA2 colors. Punch the keys to [...]
Read Full Post | Make a Comment ( 1 so far )SFR presents “Finger Snow Experience” : First Halfpipe Simulation Game using Augmented Reality
Creative Agency, Buzzman and SFR launched Finger Show Experience, first Halfpipe Simulation Game using Augmented Reality. Get your fingers warm up with this fun experience before using unlimited SMS service included in “Séries MTV de SFR” plans !
Go to www.fingersnow.fr to start the challenge !
Credit : Buzzman / SFR
Read Full Post | Make a Comment ( 2 so far )Atol, Opticians Network, launched Augmented Reality Trying on Glasses Web Experience
Atol unveiled a new web-based experience offering people to try latest glasses collection “AK Adriana Karembeu”. This augmented reality experience uses Total Immersion D’Fusion@Home and face tracking technology. It enables customers to select and try different designs and colours.
Firsts glasses to try are available now here. Other models are coming soon.
Total Immersion won a Mobile Video Days Award in category Best Augmented Reality Application
Total Immersion won first Mobile Video Days Award for Best Augmented Reality Application !
We would like to thank you MVD Team for this gratification.
More information about Mobile Video Days.
Read Full Post | Make a Comment ( None so far )Gaming : Mc Donald’s Europe Happy Meal Augmented Reality Game with Arthur and The Minimoys
In December 2009, Mc Donald’s Europe offered in Happy Meal Boxes an Interactive Game using Augmented Reality based on a DDR-like game-play under Arthur and The Minimoys licensing.
Video by Duke Interactive for Mc Donald’s Europe.
Read Full Post | Make a Comment ( None so far )Digital Marketing : Theme Park – 3D Winter Wonderland Augmented Reality Greeting Card
Digital Marketing-3D Winter Wonderland
In this Christmas, Leovation powered by Total Immersion provided a web application for the world famous theme park to promote “A Sparkling Christmas – Winter Wonderland”, which taking place from November 20 till January 3, 2010. Visitors can live an AR experience with Small World and Castle [...]
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