Skullcandy Unveils Virtual Dressing Room for Augmented Reality Headphones

Skullcandy today launched a first in the headphone space and something never before seen in the Action Sports world, debuting a virtual dressing room for their Roc Nation Aviator headphone. By downloading a simple plugin, and accessing the users webcam, the Skullcandy Virtual Room tracks the users eyes and displays live footage wearing a 3-D [...]

Total Immersion Enlists Augmented Reality to Promote Environmental Awarness, Help Kids Rescue Endangered Species

This season, environmental consciousness doesn’t need to wait for the classroom. As kids in the U.S. begin that annual back-to-school ritual, Total Immersion has joined forces with two environmental organizations to bring an engaging lesson in eco awareness to children visiting SEA Lab in Redondo Beach, just south of Los Angeles. In association with the [...]

Total Immersion’s Adv.pl Augmented Reality Experience for Volvo in Poland

Total Immersion’s partner in Poland Adv.pl unveiled a interactive brochure experience for the launch of the new Volvo S60.

TI’s Russian Partner AR Door delivered an AR advertising campaign for LG 3D TV

AR Door has spearheaded the creation and integration of augmented reality for LG advertising campaign in Russia. The campaign included the integration of augmented reality into the promo website, devoted to a release of a new LG 3D TV model. Augmented reality is a term for a direct or indirect live view of a real-world [...]

LG’s Marvel Comic Augmented Reality Experience

As part of LG’s multi-platform marketing campaign, Total Immersion teamed with LG Mobile Phones, Alcone Marketing, Marvel Studios and Paramount for an integrated digital promotion around Iron Man 2.

Z-Card launches augmented reality PocketMedia product

Z-Card, the firm behind the eponymous pocket media folding card, has launched a range of products using Augmented Reality (AR) and 2D barcodes. “AR and 2D codes more than bridge the gap between print and digital – they offer a synergy with measurability and interactivity,” said Z-Card managing director Liz Love. “Print and digital together [...]

The Gadget Show Street Marketing Campaign with Suzi Perry in Manchester

On Monday 12 July the public were invited to interact with Suzi Perry from Five’s The Gadget Show, as the first presenter challenge from the upcoming series went live at Manchester’s busy Piccadilly Gardens bus station. For the first time, Augmented Reality was available on the streets of Manchester.  Suzi was there in person, filming [...]

U.S. Air Force recruiters debut ‘augmented reality’ mobile tour

The U.S. Air Force has kicked off “Command Center Alpha,” its newest mobile marketing tour (http://www.af.mil/news/story.asp?id=123201086). Command Center Alpha is an AR mobile tour experience that immerses visitors in the “sci-fi” world of the Air Force. The interactive tour includes 3D computer graphics, videos, educational kiosks, digital downloads and a full-size F-16 Thunderbird display. Visitors [...]

Get the picture? Total Immersion teams with Olympus for Breakthrough Augmented Reality Camera

Shutterbugs Can Take Photos, Videos in a Virtual Test Drive of the New PEN E-PL1 LOS ANGELES (June 30, 2010) – AR is definitely ready for its close-up. In a development certain to make digital photography buffs do a double-take, Total Immersion (www.t-immersion.com), the global leader in augmented reality (AR), announced that it has teamed with [...]

Augmented Reality Campaigns will be a Hit for this Football World Cup !

Augmented Reality was awarded by French Magazine 01Informatique one of the 11 winning innovations for the Football World Cup. Cherrypicks developed an AR Game to support Sony Ericsson Communication in Hong Kong during Football World Cup using Total Immersion’s Technology. You can experience it here. Axis3D developed with Total Immersion’s Technology an online football game [...]