Total Immersion Enlists Augmented Reality to Promote Environmental Awarness, Help Kids Rescue Endangered Species

This season, environmental consciousness doesn’t need to wait for the classroom. As kids in the U.S. begin that annual back-to-school ritual, Total Immersion has joined forces with two environmental organizations to bring an engaging lesson in eco awareness to children visiting SEA Lab in Redondo Beach, just south of Los Angeles. In association with the [...]

Back by Popular Demand, Total Immersion Teams With Nike on AR Slot Machine, Brings Augmented Reality to Mobile Events Across the USA

Beating Vegas at its own game, Total Immersion and Nike have again put Nike’s AR slot machine on the road.  The mobile slot – which debuted last summer to standing room-only crowds at events around the U.S. — is back by popular demand, visiting the Hurley U.S. Open of Surfing and the X Games circuit [...]

AR&Co Cross Media Campaign for Toyota Yaris in Indonesia

Total Immersion’s Indonesian partner AR&Co presented a cross media campaign for new Toyota Yaris in Indonesia. This campaign featured interactive kiosk in 18th Indonesia International Motor Show and AR advertising on Kompass newspaper. Augmented Reality & Co (AR&Co) is the first and leading markerless augmented reality company in South East Asia. Based in Jakarta (Indonesia), [...]

The Gadget Show Street Marketing Campaign with Suzi Perry in Manchester

On Monday 12 July the public were invited to interact with Suzi Perry from Five’s The Gadget Show, as the first presenter challenge from the upcoming series went live at Manchester’s busy Piccadilly Gardens bus station. For the first time, Augmented Reality was available on the streets of Manchester.  Suzi was there in person, filming [...]

U.S. Air Force recruiters debut ‘augmented reality’ mobile tour

The U.S. Air Force has kicked off “Command Center Alpha,” its newest mobile marketing tour (http://www.af.mil/news/story.asp?id=123201086). Command Center Alpha is an AR mobile tour experience that immerses visitors in the “sci-fi” world of the Air Force. The interactive tour includes 3D computer graphics, videos, educational kiosks, digital downloads and a full-size F-16 Thunderbird display. Visitors [...]

Hidden Creative augments Augmenting The Great Outdoors – With Channel Five, The Gadget Show, T3 Magazine & JCDecaux.

Total Immersion’s partner Hidden Creative has developed an interactive augmented reality experience for Channel Five’s The Gadget Show after the hugely popular AR presentations at the Gadget Show Live at the NEC Birmingham earlier this year. The Gadget Show gives the mass consumer an insight into gadgets and technology, whilst providing substantial information to engage [...]

U.S. Army and U.S. Air Force Enlist Augmented Reality From Total Immersion to Attract, Engage New Recruits

Today, Total Immersion announced that two branches of the U.S. Armed Forces are taking their recruiting efforts to a new level via distinct experimental augmented reality initiatives – solutions that educate and motivate as they engage. The U.S. Army’s “Race for Strength Challenge” pits an Army-sponsored NASCAR vehicle — Ryan Newman’s #39 Army Chevrolet Impala [...]

Cirque Du Soleil “Experience Varekai” Cross Media Augmented Reality Campaign in Germany

To celebrate German Shows in München, Köln, Frankfurt and on Varekai Tour, Cirque du Soleil developed a cross media Augmented Reality campaign with instant wins. Campaign is presented trough street marketing actions and a dedicate website Varekai Experience (registration required).

Interactive Augmented Reality Attractions in Expo 2010 Shanghai China

Come and Experience Augmented Reality in Shanghai Expo 2010 ! Total Immersion delivers a interactive experience mixing face-tracking and movement detection for Sanofi-Aventis booth in French Pavillon. Axis3D, chinese partner of Total Immersion, develops a unique face-tracking application that you can experience in Chinese Pavillon. To be continued… !

Blog Review : Event Marketer U.S. Army Launches Augmented Reality Game

Please have a look at this article : Event Marleter The U.S. Army on Feb. 11 launched Army-Race for Strength, an interactive Augmented Reality (AR) game, to engage prospective recruits and showcase the technology and training used to develop strong soldiers. The AR game debuted at the Army’s Strength in Action Zone exhibit at Daytona [...]