Come and meet us at Tech&Trend Series : Creative High-Impact Ideas. If you plan to attend this meeting please contact us !

Agenda

4:00-5:30pm
Creative High-Impact Ideas in a Print Environment Panel discussion
moderated by Bob Sacks

What’s next and what’s new? Join P3and Idealliance as Bob Sacks leads a lively and compelling panel discussion of the latest high-impact creative solutions and industry trends that are out of the box and unique. It’s all about innovation during this time of dramatic changes in our industry. We’ll hear from representatives from six forward-looking companies:

►Americhip, will explore audio, video, light and paper dimensional pop ups
►Augme Mobile will present the latest mobile marketing technologies
►Foster Printing Services will highlight advances in variable-data printing and PURLs
►Intelligencer Printing will spotlight special effects print techniques for traditional print
►Total Immersion will present advances in Augmented Reality technology
►Vacumet will spotlight unique substrate options

5:30-6:30pm
Wine and Cheese Reception

Bob Sacks (moderator)
Bob Sacks is a columnist and lecturer who regularly electrifies the media and marketing industry with the good and bad news about what he calls “El-CID” or Electronically Coordinated Information Distribution.  Bob’s firm, Precision Media Group, does private consulting and publishes “Heard on the Web: Media Intelligence”, a daily e-newsletter that delivers pertinent industry news to a diverse, worldwide, publishing community of over 11,750 media industry leaders. It is the longest running e-newsletter in the world.

David Apple
Managing Director, Augme Mobile
David joined AUGME Marketing Technologies with over 10 years of multi-media sales and marketing strategy experience.  David is passionate about changing the dynamics of Mobile Marketing, and leads all day-to-day operations of Augme Mobile. Prior to AUGME Marketing Technologies, David served in entrepreneurial leadership functions and as Vice President of Business Development for a global interactive advertising agency.  David also led the development of multi-media sales packages for major advertisers serving over 30 national markets at a major television network in New York City.

Joe Formosa
Business Manager, Vacumet
Joe has been working in holographic and optical special effects media for over 20 years. Early work at Polaroid included special holographic elements for automotive, electronics and military applications.  Recent work has focused on decorative packaging, collectible publications and promotions.  With a background in Chemistry and experience in Optical Science, Joe is proficient in various visual effects (metallized substrates, multi-channel holograms, 3-Dimensional image technology, lenticular screens).

Kevin Franz
Vice President of Sales, Intelligencer Printing
Kevin Franz has worked for Intelligencer Printing for 20 years. Intelligencer is one of the country’s oldest and most respected commercial printers.  Kevin began his career at Intelligencer as a sales representative.  For the past seven years he has served as Vice President of Sales – NY Region, managing a professional regional sales force.  His experience has ranged from formulation of strategic marketing direction to implementation of print and direct marketing campaigns.

Max Polisar
Vice President, Sales, Total Immersion
Max leads Total Immersion’s strategic partnerships in North America.  Max combines his comprehensive knowledge on emerging media disciplines and marketing communication to consult brands and agencies on how best to incorporate Augmented Reality tactics into their integrated marketing programs.  Prior to joining Total Immersion, Max directed the strategic partnership efforts for web development and mobile marketing projects at WhittmanHart Interactive and Buongiorno Mobile Marketing Services respectively.

Bob Shaud
Regional Sales Manager, Americhip
Bob joined Americhip in January 2001 when he helped establish the New York office. Over the past 9 years Bob has worked with Americhip’s clients across various industries to create print campaigns incorporating Americhip’s multi-sensory print technologies of audio, video, light and paper dimensional pop ups.   Prior to joining Americhip, Bob worked in Sales and Marketing with several Sports Marketing firms and with The Food Network.   Bob is a 1990 graduate of Villanova University with a degree in Communications.

Gene Toepfer
Director of Sales, Foster Printing Service, Inc.
Starting as a Designer & Illustrator, then Art Director, then Advertising and Marketing Manager, Gene was a buyer of printed communications and understands the needs of buyers. He then moved to the printer / supply side of the industry working in sales, team sales, and sales management & marketing. Gene has also presented sales seminars around the country including PIA & NAPL events, hearing current challenges and imparting tried and effective solutions. Gene has degrees in Marketing and in Business Administration and is a Kellogg School, certified Graphic Arts Marketing Executive.

Please have a look at this article : Parkworld

Total Immersion is working with a range of partners, in and outside the attractions industry, to develop new uses for augmented reality.

Developed in co-operation with Hanwa of Japan is a new state-of-the-art haunted house fusing a video game with live adventure.

Before entering the attraction, guests are equipped with a backpack and video gun (pictured above) featuring an infrared camera, LCD display and trigger. They must then progress through the house looking for “ghosts.” Augmented reality allows guests to see characters that aren’t really there, on top of scenery that is (as below). As soon as a ghost is spotted on the gun’s screen, players shoot to collect points.

The attraction has been developed with family entertainment centres in mind, or as an upcharge activity at a standard amusement park. Hanwa will provide the hardware on a turnkey basis, while Total Immersion supplies the augmented reality software.

more

Come and join us @ Kidscreen Summit !

Greg Davis, GM of Total Immersion US and 3 others speakers will talk about new technologies for kids business.

More Information about Tech Talk here

February 12, 2010 – 1:30 PM to 2:30 PM -

This four-pack of quickie presentations is designed to give you a snapshot of some cool new technology applications that could innovate your kids business. Even the market’s early adopters haven’t seen this stuff, so get ahead of the curve and find out what fun could look like in the future.

If you plan to attend this event and want to meet Greg, please contact us !

At Total Immersion, the air is electric, the pace ferocious, and the work exhilarating as we blaze new trails in developing unprecedented interactive experiences. We are looking for a Sales Director Japan to join our rapidly growing team in APAC.

Who we are:
Total Immersion is a leader and an innovator in the rapidly evolving Augmented Reality (AR) space. We develop innovative brand experiences for clients across a variety of industry sectors including media & entertainment, automotive, publishing, packaged goods, technology and retail. Our proprietary technology has been developed since 1999 and is in major deployments worldwide in both mass consumer applications and highly specialized theme park attractions.
AR is the application of superimposing a digital artifact into the real world. TI’s technology enables the integration of 3D objects into live video; the video is digitally processed and “augmented” with the 3D components. The popularity of AR has seen an increased application in many concept designs, seen by some as a throwback to Virtual Reality technology that has now come of age. Headquartered in Paris with offices in Los Angeles, London, and Hong Kong,
our growing organization is made up of over 60 interactive enthusiasts who look to push creative and technical boundaries every day.

Responsibilities:
Our ideal candidate is a top performer with the confidence and capability to both work independently and contribute to team projects, while demonstrating a track record of success and increasing responsibility. The Sales Director will report directly to the Vice President of Sales&Marketing APAC on behalf of these key responsibilities:
· Responsible for managing a full-cycle sales process — from account identification, to delivery, to ongoing account management and maintenance.
· As a strong “hunter”, identify key decision makers and specific initiatives within target accounts.
· Successfully drive and negotiate client engagements, working with and through brand and advertising agencies in conjunction with product clients.
· Accountable for owning a number and developing and maintaining strategic accounts within a vertical.
· Manage individual pipeline of revenue and be responsible for forecasting targets.
· Ensure regular internal communication with cross-functional teams to apprise of project requirements and workflow.
· Prepare presentations and develop strategic analyses of clients’ business and needs.
· A high level of professionalism and honesty, to earn the trust of senior individuals within one’s own and the client’s organisation, which in turn will enable major issues to be attended to and resolved.
· Like communicating and must relish the challenge of presenting complex information in a lucid and succinct way.

Requirements/Skills:
Bachelor’s degree from a four year college or university with a minimum of 7 years of relevant work experience in sales / account management / business development from leading companies in media, publishing, software, entertainment or advertising/marketing services/consulting.
· Must speak English
· An understanding of digital and cross-platform communication processes — including creative approach, design & production, technical considerations and campaign evaluation.
· Self-starter and entrepreneurial with exceptional time and resource management skills.
· Demonstrated track record of building new business and managing roster of clients.
· Ease and proficiency in deal negotiation.
· Ability to develop and deliver inspiring presentations.
· Passion and experience in emerging media.
· Proven ability to work collaboratively across internal functional departments.
· Some travel in Europe and/or Hong Kong may be required.
· Knowledge of Photoshop and/or creative software a plus.

Please send cover letter and resume to Philippe de Passorio: Philippe.depassorio@t-immersion.com

At Total Immersion, the air is electric, the pace ferocious, and the work exhilarating as we blaze new trails in developing unprecedented interactive experiences. We are looking for a Partner Manager Asia-Pacific region to join our rapidly growing team in Hong Kong.

Who we are:
Total Immersion is a leader and an innovator in the rapidly evolving Augmented Reality (AR) space. We develop innovative brand experiences for clients across a variety of industry sectors including media & entertainment, automotive, publishing, packaged goods, technology and retail. Our proprietary technology has been developed since 1999 and is in major deployments worldwide in both mass consumer applications and highly specialized theme park attractions.
AR is the application of superimposing a digital artifact into the real world. TI’s technology enables the integration of 3D objects into live video; the video is digitally processed and “augmented” with the 3D components. The popularity of AR has seen an increased application in many concept designs, seen by some as a throwback to Virtual Reality technology that has now come of age. Headquartered in Paris with offices in Los Angeles, London, and Hong Kong,
our growing organization is made up of over 60 interactive enthusiasts who look to push creative and technical boundaries every day.

Responsibilities:
Our ideal candidate is a top performer with the confidence and capability to both work independently and contribute to team projects, while demonstrating a track record of success and increasing responsibility. The Partner Manager will report directly to the Vice President of Sales&Marketing APAC on behalf of these key responsibilities:
· An ability to understand the technology and the unique application or aspect of the
technology that makes the partnership/product different: this also facilitates communication with technical staff.
· A commercial awareness to appreciate how these advantages can be translated into business and financial benefit, for both one’s own organisation and the partner company.
· Identify key decision makers and specific initiatives within partners accounts.
· Manage individual pipeline of revenue and be responsible for forecasting partners account.
· An overall appreciation of how business works, to identify all the ‘pieces of the jigsaw’ that need to be in place to make a partner relationship successful.
· A high level of professionalism and honesty, to earn the trust of senior individuals within one’s own and the partner’s organisation, which in turn will enable major issues to be attended to and resolved.
· Like communicating and must relish the challenge of presenting complex information in a lucid and succinct way.

Requirements/Skills:

Bachelor’s degree from a four year college or university with 3 to 5 years of relevant work experience in sales / account management / business development/partner manager from leading companies in media, publishing, software, entertainment or advertising/marketing  services/consulting.
· Must speak Mandarin and English
· An understanding of digital and cross-platform communication processes — including creative approach, design & production, technical considerations and campaign evaluation.
· Self-starter with exceptional time and resource management skills.
· Demonstrated track record of building new business and managing roster of clients/partners.
· Ease and proficiency in deal negotiation.
· Ability to develop and deliver inspiring presentations.
· Passion and experience in emerging media.
· Proven ability to work collaboratively across internal functional departments.
· Regular travel is required.
· Knowledge of Photoshop and/or creative software a plus.

Please send cover letter and resume to Philippe de Passorio: Philippe.depassorio@t-immersion.com .

Total Immersion won first Mobile Video Days Award for Best Augmented Reality Application !

We would like to thank you MVD Team for this gratification.

More information about Mobile Video Days.

On the next Kerri Pomarolli “Laugh Break” web show, Kerri is going to be giving away a selection of these cool cards that just came out from Hallmark on January 12th!

Watch this video of Kerri testing 2 of the different cards with her daughter, Lucy who is 2 yrs old. Lucy loves them and so does Kerri – she’s always been a fan of Hallmark and hoopsandyoyo.

You can go to the Hallmark website and print a sample to try out with your webcam right now! Click here and follow the directions to view the 3D animated feature when you hold the card up to your webcam. It is so 2020! Kids love it and Kerri will tell you how to win a selection of them from her Live Web Show on Tuesday at 4 PM ET on MomTV.

Check out the New Hallmark Augmented Reality Cards that you use with your webcam.

The augmented reality enhancements in webcam greetings are unique to the greeting card industry. Ten cards currently are available for Valentines Day and, as the year progresses, the company will roll out additional webcam greetings. Most webcam greetings retail for $2.99. Some webcam greetings include a sound clip that plays when the recipient opens the card (clip is audible without going online). These cards retail for $5.99. All webcam greetings are available wherever Hallmark cards are sold.

Today, Total Immersion won the “Best Technological Innovation in E-Marketing” Award in Paris for Sinik Campaign done with Universal Music against 31 others competitors.

E-Marketing Awards congratulate every year best innovations in digital marketing.  This is the second year that Total Immersion won one E-Marketing award.

Presales Engineer
Location: Los Angeles
Level: Engineer
Reports to: Presales Manager

Description:

Reporting directly to the North American Presales Manager, the Presales Engineer will be responsible to provide the following support.

• Support the Sales team; offering process with technical validations, feasibilities and service offers
• Support sales activities through presentations of Total Immersion’s value proposition
• Be responsible for providing guidance and  presales support to Total Immersion’s partner network when appropriate.
• Revenue generation by quoting accurate time and estimates along with cost effective project deliverables with the active support of the North American Professional Services team
• Be responsible for optimizing the revenue of Total Immersion in terms of ratio between License and Services.
• Seek optimum customer satisfaction and act as the primary point of contact for customer technical  questions during the sales process

Duties and Responsibilities:

Responsibilities include: explaining the features and benefits of the Total Immersion solution portfolio; comparing it to those of a competitor’s products; delivering product presentations to technical and management personnel and communicating with sales and product managers regarding customer needs.

Additional responsibilities include handling technical presentations at trade shows and conferences; completing RFI/RFP; identifying client requirements and ensuring proactive communications with customers to ensure customer satisfaction.

Presales Engineer requirement specifics:

–      Understand customer needs and constraints, help customer define the best Augmented Reality concepts for creating the best application to fulfill customer needs

–      Build customer quotations in accordance with corporate pricing rules and corporate revenue objectives

–      Validate with Professional Services the service offer during the presales phase and ensure region compliance with corporate margin guidelines

–      Provide reliable reporting through the company’s ERP information system

Technical and business related aspects of TI’s Presales Engineer:

• Provide guidance in creative concepting, drive new Augmented Reality concepts taking into account existing and upcoming Total Immersion products features
• Work cross-functionally to help define & deliver solutions to the regional market
• Assist in educating the regional direct and channel sales force on the capabilities of the Total Immersion products.
• Coordinate technical interactions between local sales representatives, local partners and Total Immersion back office support out of France
• Integrate, apply and maintain the integraty of the corporate information system, its methods and procedures and quality standards
• Provide reliable and accurate business reports responding to known corporate guidelines, especially for project reporting.
• Support the offering process and validate the technical and service component of all offer
• Educate the partner technical sales force on Augmented Reality solutions selling;support them in positioning the Total Immersion value proposition when necessary

This list is meant to be illustrative only and should not be considered a definitive list of job responsibilities.

Requirements:

• BA/BS degree in engineering and/or computer science or buiness required;
• 3 to 5 years of experience in presales or related field , successful track record of working in Tier 1 account in a Presales Environment would be a plus
• Ability to grasp and relate complex technology, product and business concepts
• Proven track record of building team consensus and collaborating across multicultural and functional lines
• Ability to balance multiple priorities to achieve timely business results
• Natural self starter, self-motivated, superior work ethic, multi-dimensional thinker, and natural at driving activities to completion

Specific personal skills:

• A high level of personal discipline and organization
• Able to work in a team and to share experiences
• The ability to meet customer imposed deadlines
• The ability to work well under business pressure
• Creative with ability to find innovative solutions
• Flexible in working with customers and other parts of the organization
• Ability to work well with a minimum of supervision
• Ability to work in a start up environment in a new market
• Fluent in English and knowledgeable about the regional business culture
• Very strong knowledge of Total Immersion products.
• Ability to interface directly with R&D and sales&marketing departments.

Please send your resume and cover letter to  jobs.us@t-immersion.com.

Please have a look at this article :  Graphic Arts Online

Printed DVD packaging features a code that when placed in front of a Webcam let viewers enter the world of augmented reality.

Three of this season’s hottest home entertainment packages – Transformers: Revenge of the Fallen , Star Trek, and Night at the Museum: Battle of the Smithsonian–featured a powerful combination of printing and electronic media. The films’ printed DVD packaging featured code that when placed in front of a Webcam let viewers enter the world of augmented reality.

Total Immersion, Los Angeles, supplied the AR applications which give life to an incarnation of Transformers’ robotic character Optimus Prime and offered a tour of the U.S.S. Enterprise.  more