New AR Books : Dinosaurs Alive and Fairyland Magic come alive !

Total Immersion’s Partner Leovation and Carlton Kids teamed up to develop new exciting books featuring unique AR Experience in UK. More information on dedicate website.

BBC’s Focus Augmented Reality Cover set to be Scariest Ever

BBC Worldwide’s popular science and technology magazine Focus will next week go on sale with an augmented reality cover, set to be the scariest cover in magazine history. The July issue cover will feature a Scream-style mask. When readers click on the 3D section of Focus magazine’s website www.bbcfocusmagazine.com/3d and hold the cover in front [...]

AR&Co launched largest Augmented Reality Program on Indonesian Newspaper

Kompas as Indonesia leading newspaper company is in partnership with AR & Co to create a new reading experience to all readers nationwide by using augmented reality technology. Total Immersion’s partner in Indonesia, AR & Co and Kompas has launched Kompas AR, Asia first markerless augmented reality newspaper. First AR advertising has been made for [...]

BarcelFut Augmented Reality Online Campaign released in Mexico

Inter-active, Total Immersion’s partner in Mexico, delivered BarcelFut AR Campaign for Barcel featuring Football Games in Augmented Reality. During 25 years, Barcel has been making “what you crave for”. It has a range of delicious salty snacks including the famous home-made-like fresh and crispy potato Chips; the coated peanuts that are most sought after at [...]

Edition Atlas Star Wars Comics Collector #5 with Darth Vader in Augmented Reality

This is a special message to all our Star Wars Fans. Editions Atlas (De Agostini Group) just released 5th issue of Star Wars Comic Collector with unique AR feature : Darth Vader. By presenting the comic #2 (with Luke Skywalker)  and #5, users will enjoy an animated combat mode whit light sabre and telekinetic. Experience [...]

TV Magazine Télé 7 Jours celebrates its 50th Anniversary with a 3D Cover featuring Johnny Hallyday

Télé 7 Jours, leading french TV magazine celebrates its 50th Anniversary with a unique Augmented Reality Experience on the cover. The experience is a special message from world famous singer and actor Johnny Hallyday. In this 176 pages special issue, Télé 7 Jours presents also two interactive advertisings in augmented reality that you can experience [...]

Editions Atlas unveiled StarWars Comics Collectors featuring Luke Skywalker in Augmented Reality

French leading editor, Editions Atlas released this week unique Augmented Reality Experience in its StarWars Comics Collectors. By showing the comic to your webcam, you can see in Augmented Reality Luke Skywalker with his lightsaber. New exclusive and interactive content will be released with upcoming comics. Comic is available in France and on Editions Atlas [...]

Total Immersion Points Way toward New Modes of Digital Game Play via Augmented Reality

With AR Technology in i-TAG Toys, Topps Trading Cards and More, Is Toy Industry Nearing a Tipping Point? LOS ANGELES (February 11, 2010) – With the holiday season now behind us and Toy Fair opening this week, are we witnessing a revolution in how kids play? Last fall, in advance of the release of Twentieth Century [...]

Consumer Products : Hallmark Launches Webcam Greetings with Augmented Reality

New cards combine the physical and virtual world KANSAS CITY, Mo. (Jan. 12, 2010) — Hallmark Cards, Inc., today announced the release of webcam greetings, new cards that use augmented reality technology to bring the card to life on a computer screen. The person receiving the card can visit www.hallmark.com/extra and follow the directions to [...]

TI and Coca-Cola Team Up to AR-enable Coke Zero Cans

Augmented reality pioneer Total Immersion  and Coca-Cola have teamed up to transform the soda can into a stunning platform for augmented reality. Some 140 million Coke Zero cans worldwide have been AR-enabled to “launch” a Samson helicopter — from the fleet of Fox’s blockbuster Avatar — when the can is displayed before a webcam.  The [...]