Consumer products

Editions Atlas unveiled StarWars Comics Collectors featuring Luke Skywalker in Augmented Reality

Posted on March 12, 2010. Filed under: Consumer products, New Projects | Tags: , , , , , , |

French leading editor, Editions Atlas released this week unique Augmented Reality Experience in its StarWars Comics Collectors. By showing the comic to your webcam, you can see in Augmented Reality Luke Skywalker with his lightsaber.
New exclusive and interactive content will be released with upcoming comics.

Comic is available in France and on [...]

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Total Immersion Points Way toward New Modes of Digital Game Play via Augmented Reality

Posted on February 11, 2010. Filed under: Consumer products, New Projects, Press Release | Tags: , , , , , , |

With AR Technology in i-TAG Toys, Topps Trading Cards and More, Is Toy Industry Nearing a Tipping Point?

LOS ANGELES (February 11, 2010) – With the holiday season now behind us and Toy Fair opening this week, are we witnessing a revolution in how kids play?
Last fall, in advance of the release of Twentieth Century Fox’s [...]

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Consumer Products : Hallmark Launches Webcam Greetings with Augmented Reality

Posted on January 14, 2010. Filed under: Consumer products, New Projects, Press Release | Tags: , , , , , , , , |

New cards combine the physical and virtual world
KANSAS CITY, Mo. (Jan. 12, 2010) — Hallmark Cards, Inc., today announced the release of webcam greetings, new cards that use augmented reality technology to bring the card to life on a computer screen.
The person receiving the card can visit www.hallmark.com/extra and follow the directions to be able [...]

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TI and Coca-Cola Team Up to AR-enable Coke Zero Cans

Posted on December 22, 2009. Filed under: Consumer products, New Projects, Online Marketing | Tags: , |

Augmented reality pioneer Total Immersion  and Coca-Cola have teamed up to transform the soda can into a stunning platform for augmented reality. Some 140 million Coke Zero cans worldwide have been AR-enabled to “launch” a Samson helicopter — from the fleet of Fox’s blockbuster Avatar — when the can is displayed [...]

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Los Angeles Times Looks at the Mattel iTag Line

Posted on December 21, 2009. Filed under: Blog Review, Consumer products, New Projects | Tags: , , , , , , |

“Mattel’s Jason Horowitz talks to the L.A. Times about how the Avatar AR-enabled line of iTag action figures weds augmented reality and the fantastic reality of James Cameron’s blockbuster.  In this interview, Horowitz discusses how augmented reality expands upon the remarkable experience of the film.” More

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Coca-Cola Zero™ Announces Global Film Partnership With James Cameron’s Avatar

Posted on December 18, 2009. Filed under: Consumer products, New Projects, Online Marketing | Tags: , , , , , , |

The Coca-Cola Company today announced its Coca-Cola Zero brand has partnered with Twentieth Century Fox on a major global promotional campaign for James Cameron’s epic-adventure film AVATAR.
Set to be activated in over 30 countries, the partnership centers on bringing consumers unique access to exclusive and authentic content from the world of AVATAR in a variety [...]

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Video Release of McDVISION Avatar Pandora Augmented Reality Experience

Posted on December 18, 2009. Filed under: Consumer products, New Projects, Online Marketing | Tags: , , , , , , , |

During the month and into January, product packaging in the U.S. for Big Macs will feature an AR Thrill Card on the side of each box, delivering an up-close experience with the rich environments of Pandora, and revealing insights into the characters, fauna and flora from the movie. Displayed before a webcam, the perforated Thrill [...]

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Mc Donald’s Orders Up Augmented Reality From Total Immersion, in Global Promotion For Fox’s ‘AVATAR’

Posted on December 17, 2009. Filed under: Consumer products, New Projects, Online Marketing, Press Release | Tags: , , , , , , , |

AR Experiences Connect Film and Filmgoers Worldwide, In Biggest Mass Deployment of Augmented Reality to Date.

LOS ANGELES (Dec. 17, 2009) – You’ve seen the trailer — now grab a bite of augmented reality to accompany your Big Mac as you gear up for the Dec. 18 opening of 20th Century Fox’s “Avatar.”
Augmented reality pioneer [...]

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Video Release of Transformers: Revenge of the Fallen – The Optimus Prime Experience

Posted on December 11, 2009. Filed under: Consumer products, New Projects | Tags: , , , |

more about “Video Realese of Transformers: Reveng…“, posted with vodpod

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Total Immersion and Nathan Awarded as Best Innovative Cultural Product 2009 for Dokeo AR Kid Encyclopedia by LSA Magazine

Posted on December 10, 2009. Filed under: Consumer products, New Projects | Tags: , , , , , , |

Nathan and Total Immersion received yesterday evening an LSA Innovation Oscar for their Dokeo Augmented Reality Encyclopedia as best innovative product for 2009.

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