Universal Music France has announced that the upcoming album by hip-hop act Sinik, “Ballon d’Or,” will include images giving access to ‘augmented reality’ features.
The booklet for the album, released Nov. 30, features images that, when placed in front of a computer webcam, launch the augmented reality videos on the image on the computer screen.
Filed under: Consumer products, New Projects | Tagged: AR game, Consumer products, Interactive Experience, Sinik, Universal, Universal Music
[...] mentre l’autore rappava in sovraimpressione in AR, come se fosse straripato dal libretto del Cd ( Sinik, Ballon d’or). Un altra Interessante operazione di marketing con AR è stata quella di “Lego augmented reality [...]