Digital Marketing: Mc Donald’s France brings 3D Interactivity to new Happy Meal campaign thanks to Total Immersion’s technology
Posted by Total Immersion on July 6, 2009
In collaboration with Mc Donald’s promotionnal agency Duke, Total Immersion delivered a new on line experience to support french Happy Meal campaign. Thanks to augmented reality kids can interact with a 3D avatar and choose different scenarios thanks to finger pointing technology.
