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Digital Marketing: Mc Donald’s France brings 3D Interactivity to new Happy Meal campaign thanks to Total Immersion’s technology

Posted by Total Immersion on July 6, 2009

In collaboration with Mc Donald’s promotionnal agency Duke, Total Immersion delivered a new on line experience to support french Happy Meal campaign. Thanks to augmented reality kids can interact with a 3D avatar and choose different scenarios thanks to finger pointing technology.

Experience it…

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