Expert Review Bruno Uzzan : “Augmented Reality Boosts Printing”

Posted on March 15, 2010. Filed under: Expert Review | Tags: , , , |

Linked to print, it makes an immediate impression, with visits that can be documented.

By Bruno Uzzan CEO of Total Immersion — Graphic Arts Online

Augmented reality (AR) has been in the consumer mainstream for less than a year, but the technology has been around for considerably longer. Enabling Web-based AR has quickly opened up an enormous array of digital marketing applications. Digital marketing is the very visible tip of the iceberg, but below that water line, there’s a vast array of applications—many of them transformative—that are poised for development, tied closely to printing.

AR is a trend, not a gimmick. As some forward-looking brands have demonstrated, it’s nothing less than a new human interface, a new paradigm that encompasses anything digital or virtual that “crosses over” into your real environment. As such, this begins to define a new type of interactive, sensory engagement.

Analyst Christine Perey, principal of Perey Research & Consulting, recently described the trend in this way: “Augmented reality is a way of mixing digital information and the real world in a highly interactive manner and, though in its infancy, it is already proving to be useful.” more


Read Full Post | Make a Comment ( None so far )

Recently on Total Immersion's Augmented Reality Blog...

Editions Atlas unveiled StarWars Comics Collectors featuring Luke Skywalker in Augmented Reality

Posted on March 12, 2010. Filed under: Consumer products, New Projects | Tags: , , , , , , |

Blog Review : Future Incite! interviewed Greg Davis.

Posted on March 12, 2010. Filed under: Blog Review | Tags: , |

Renault’s Cross-Media Augmented Reality Experience

Posted on March 11, 2010. Filed under: Event, New Projects, Online Marketing, POS Advertising | Tags: , , , , , , , , , |

TI on TV : Nice Augmented Reality Demonstration on Sky News

Posted on March 10, 2010. Filed under: Event / Networking, Press Release |

Blog Review : GamersInfo / 2010 Toy Fair and Engage! Expo

Posted on March 9, 2010. Filed under: Blog Review | Tags: , |

Nissan Qashqai Augmented Reality Experience Now Online !

Posted on March 8, 2010. Filed under: New Projects, Online Marketing | Tags: , , , |

Total Immersion Live Tonight on Sky News (UK) !

Posted on March 5, 2010. Filed under: Event / Networking | Tags: , |

Meet and Greet @ Mobile 2.0 Event in Paris (March 9th)

Posted on March 5, 2010. Filed under: Event / Networking | Tags: , |

TI on TV : Check our last TV Reports in France and Japan

Posted on March 4, 2010. Filed under: Event / Networking | Tags: |

Hallmark’s Augmented Greeting Cards reviewed by final users !

Posted on March 2, 2010. Filed under: Fun Stuff | Tags: , , , , |

Liked it here?
Why not try sites on the blogroll...