Posted by Total Immersion on November 6, 2009
French Happy Meal Box with last Star Wars licence has an additional AR Game. People just have to take magical card on happy meal box to have an Augmented Reality Star Wars Game on Mc Donald’s website.
You can experience this new AR Game here. The AR Game is in 2 phases, first is the reveal and test flight of Obi-Wan Kenobi’s Delta-7 and then the fight against Slave1 spaceship. This campaign has been driven by Duke Interactive.
Posted in New Projects | Tagged: AR game, Duke Interactive, Happy Meal, Interactive Experience, Mc Donald's, Star Wars | Leave a Comment »
Posted by Total Immersion on November 4, 2009
Inwindow Outdoor has launched an interactive storefront window campaign to promote CW’s new drama, Vampire Diaries. The Storescape campaign utilizes three Inwindow properties in Los Angeles and three in New York City and features a range of incredible interactive technologies to engage the pedestrian, including augmented reality and Bluetooth.
Created in partnership with OMG, deployment partner Helios Interactive Technologies, and augmented reality provider Total Immersion, the CW Storescape campaign will run for four weeks.
Posted in Uncategorized | Tagged: Event, Helios Interactive Technologies, Inwindow Outdoor, Partners in action, Vampire Diaries | Leave a Comment »
Posted by Total Immersion on November 3, 2009
Total Immersion’s Indonesian Partner Augmented Reality & Co organised an AR Broadcasted Event for the reveal of new Telkom Indonesia’s New Corporate Identity. The event was broadcasted in live on Trans TV Channel. Mr Rinaldi Firmansyah, President Director of Telkom Indonesia, unveiled new corporate logo.
More than 20 millions viewers were in front of their TV for this unique event. This is the largest audience for an AR event in the world !
Posted in Event, New Projects | Tagged: AugmentedReality&Co, Brand Experience, Broadcast, Event, Partners in action, Telkom Indonesia | Leave a Comment »
Posted by Total Immersion on November 2, 2009
After the opening of the Los Angeles office in 2006, Total Immersion, worldwide leader in Augmented Reality, continues its international development by announcing the opening of a brand new outlet in Hong Kong. It will be managed by Philippe de Passorio, previously Sales & Marketing Director in the Head Office in France.
This announcement is an important factor in the editor’s sales strategy to establish itself in the long term in Asia, a particularly high growth market. In this context, the main missions of Total Immersion Hong Kong Ltd will be to develop the use of its technology within the region and to ascertain new agreements with partners, renowned experts in the creation of Augmented Reality applications (for general public and professionals).
This direction coincides with the launch of several projects and with the increasing demand from local companies to offer their customers real innovative solutions, such as the evolution seen on the use of Augmented Reality on mobile phones. This expansion is also the response to existing historical clients, whether in China, Korea or Japan, who have wished to beneficiate from the advantages of a local presence bringing a proximity as well as sales and technical support.
Today, Total-Immersion already supports several companies in the implementation of substantial projects such as the “First Interactive 3D Live Show” in South Korea: http://www.t-immersion.com/fr,video-gallery,36.html
For Philippe de Passorio of Total Immersion: “The Asian market is an amazing growth opportunity for Total Immersion and a fantastic and exciting human adventure. I am convinced that together with our local partners, we shall soon become a leading actor in Augmented Reality within a region with such a high potential”.
Posted in Press Release | Tagged: Total Immersion HK | Leave a Comment »
Posted by Total Immersion on October 30, 2009
Total Immersion’s Publishing Partner Leovation was at Franfurt Book Fair to present its new innovative solution ARiux powered by Total Immersion.
Posted in Press Release | Tagged: AR Book, ARiux, Frankfurt Book Fair, Leovation, Partners in action, Publishing | Leave a Comment »
Posted by Total Immersion on October 29, 2009
Total Immersion debuts first facial recognition Augmented Reality Facebook application: “Go Hamster Go!”
Ranked #1 AR application of 2009 by several sources.
Posted in New Projects, Online Marketing | Tagged: Advergaming, Face Tracking, Facebook, Kia Motors, Online Marketing | 2 Comments »
Posted by Total Immersion on October 27, 2009
Italian Publishing Company launched Ben10 Virtual Lamincards with augmented reality technology powered by Total Immersion.
Posted in New Projects, Toys, Trading Cards | Tagged: Ben10, Consumer products, Edibas, Publishing, Toys, Trading Cards | Leave a Comment »
Posted by Total Immersion on October 24, 2009
Total Immersion will present its lastest news and development for theme park industry @ IAAPA Show Las Vegas.
Please find us on booth #4854 (first floor high tech area).
More information here.
Posted in Amusement Park, Press Release | Tagged: IAAPA, Interactive 3D Live Show!, Theme Park | Leave a Comment »
Posted by Total Immersion on October 23, 2009
User statistics published this week are proof of the growing impact of augmented reality (AR) marketing on consumers, according to market leading specialists, Total Immersion.
The figures, compiled from AR website campaigns for Paramount Picture films Star Trek and Transformers, show that the experiences generated ‘hundreds of thousands of visitors’ during the first launch week alone, with an average viewing time of four minutes.
According to Total Immersion’s COO, Eric Gehl, the statistics demonstrate a growing consumer appetite for augmented reality, which marketers cannot afford to ignore.
“This technology is only just starting to take hold in the UK, so we are delighted to be generating these types of user numbers this early on,” Gehl explains. “The length of time people are staying on our clients’ websites is a key indicator of the influence that augmented reality is having already. This is also reflected in the number of YouTube hits that both campaigns have generated, which totalled more than 90,000 in the first launch week,” he adds.
Other high profile campaigns for Total Immersion this year have included the opening of the UK’s first augmented reality exhibition at Nokia’s flagship Regent Street store in London to launch the new N97 and the eagerly awaited Mattel range of AR toys for James Cameron’s new film, Avatar.
The firm’s patented markerless technology will also feature in the new Michael Jackson Opus book, due to be published in December. In France, an augmented reality book published with the famous French editor, Nathan, dedicated to 8 to 12-year-olds, was out of print in only three days.
“Total Immersion and its network of 50 partners has delivered more than 150 projects to the marketplace in the first nine months of this year and 75% of these have been for marketing campaigns,” Eric said.
“It is one of the fastest growing areas of our business and this looks set to continue in the future, especially with the growth of our mobile phone technology, which now works on Symbian and Windows mobile, with Android and the iPhone soon to follow,” he explains.
“Only with the ability to access AR on the move will the technology really start to come of age, or become accepted in our daily lives as a typical media type . Taking into account the success of recent campaigns, we anticipate that AR will be widespread on the high street and in outdoor advertising as early as late 2010,” Eric continues.
“Everyone has seen the ‘Star Wars’ holograms scene in the movie blockbuster. This will be reality, Augmented reality in 2013, where the need for video processing will be redundant,” he states.
“Beyond that, there is the potential for the technology to be built into glasses and for new forms of mass communication using personal AR projector systems…this technology has the potential to literally transform the way we live.”
Posted in Expert Review | Tagged: Interactive 3D Book, Interactive Experience, James Cameron, Online Marketing, Paramount Pictures, PPC | Leave a Comment »
